TP-Link is a Chinese manufacturer of computer networking products based in Shenzhen, Guangdong. The company name was based on the concept of "twisted pair link", a kind of electromagnetic cabling, hence the "TP" in the company's name.TP-Link products include wireless routers, mobile phones, ADSL, range extenders, routers, switches, IP cameras, powerline adapters, print servers, media converters, wireless adapters and power banks. TP-Link also manufactured the OnHub router for Google.
TP-Link sells through multiple sales channels globally, including traditional retailers, online retailers, wholesale distributors, direct market resellers ("DMRs"), value-added resellers ("VARs") and broadband service providers. Its main competition includes companies such as Netgear, Buffalo, Belkin, Linksys, D-Link and Asus.
TP-Link is one of the few major wireless networking companies to manufacture its products in-house as opposed to outsourcing to original design manufacturers (ODMs). The company says this control over components and the supply chain is a key competitive differentiator.